THAT DIAMOND’S CHEAP BECAUSE…
CHEAP? What makes a Diamond Cheap? Many Things! It’s True. You could compare Two Diamonds (1 Carat for Example), and one could sell for Thousands of Dollars Less than the other. WHY? Is there a [Read More…]
Engagement
ONE CARAT DIAMOND SOLITAIRE DEALS
Now that Thanksgiving is Past, it’s time for the Diamond Specials and Door Buster Deals to Begin. And this Year, it’s One Carat Solitaire Diamonds that are Flying off the Shelves! One Carats are the [Read More…]
DIAMOND COLOR IS SUBJECTIVE
You want to know the Hardest Concept is to Grasp when it comes to Diamond Color? Color is Difficult to See! Color Changes in Diamonds come in Very Gradual Steps. It doesn’t go from Pure [Read More…]
DIAMOND SHAPED GIFTS AND FAVORS
Having a Wedding? Bachelorette Party? Diamond or Gem Themed Event? Or do you just know someone who Loves Diamonds and Collects Gemstones? Well, these Gifts and Favors are Ideal for those Special Occasions! They’re Diamond [Read More…]
I CAN MAKE ANY DIAMOND SOUND GOOD
It really is a Scary Thing to think about… I (As well as Any Jewelry Salesperson) can make Any Diamond Sound GOOD! ANY Diamond! Any Quality! Any Cut, Color, Clarity or Carat Weight! ANY! For [Read More…]
THIS GIRDLE IS DURABLE
Girdle? The Girdle is the Little Thin Band that runs around the Outside of your Diamond. It’s Rarely Viewed, unless you Turn your Diamond Sideways and are Looking at the Laser Inscription (If it has [Read More…]
DIAMOND FLUORESCENCE IS 33%
This is a Staggering Statistic that I’m sure will Surprise many… 1/3 of ALL the Diamonds on the Market actually contain Fluorescence to some Degree! Fluorescence is Graded in 5 Different Grades: None Faint Medium [Read More…]
YOU MUST ASK ABOUT DIAMOND QUALITY
Why Why Why? They Always Say: “If you Don’t Ask, You Don’t Know!“ And it’s Sooo TRUE! Now I understand there are some things that we simply Do NOT Want to Know, like the Actual [Read More…]
THAT’S A VS DIAMOND?
VS Clarity Diamonds (VS1 and VS2 – Which Stands for Level 1 and Level 2) means “Very Slightly Included“. They are Extremely Nice Quality Diamonds, Very Clean, Very Rare, and also Expensive! True Definition The [Read More…]
YOU CAN’T COMPARE CARAT WEIGHTS – EASILY
What do I mean “You Can’t Compare Carat Weights?” “SURE YOU CAN!” But… Not as Easily as you’d Think! Let’s say for Example, you go to one Jewelry Store to Shop for an Engagement Ring. [Read More…]
KAY JEWELER’S EXTENDED SERVICE PLAN
Policies and Plans I’ve talked a lot about Jewelry Service Plans and Policies before: Extended Service Plans Jewelry Store’s Policies Service Plans are for Jewelry Repairs, and are often called “Extended service Plans (ESP’s for [Read More…]
IS YOUR DIAMOND CLEAN?
STOP! You’re Not Doing yourself any Justice! Chances are, you’re Walking around with Dirty Diamonds in your Jewelry and Rings and you Don’t even Know it! It’s True! Sure you can say you Clean it [Read More…]