“NO???” Every year, and every holiday season brings a flood of jewelry store’s catalogs and coupons to my mailbox. (Sales, coupons, discounts… But, it also reminds me of a cute little story about mailing lists… [Read More…]
Do Chains wear out? Certainly! Chains are just like everything else in life. They wear down, get old, erode, weaken, break, bend, kink and stretch. And you can’t blame them either… We wear our chains [Read More…]
“It’s crooked!” Big, beautiful diamond and gemstone necklaces are stunning and elegant no doubt about it. They glisten like a thousand stars in the sky, and women feel like a million dollars… A movie star [Read More…]
Ever shop in the mall for jewelry? Did you ever notice that a lot of the jewelry stores carry just about the same merchandise? It’s all the same. The same items, the same policies, the [Read More…]
Want to know the secret to getting better prices and better service at a jewelry store? Become loyal. It’s true! Loyalty pays off. Customers that are loyal get treated better. Is this fair? Well… don’t [Read More…]
Let me ask you this: Is your jewelry store selling you features? Or are they selling you features and benefits? What is a benefit? It’s a good question that many people do not know. It [Read More…]
Two-tone jewelry is extremely popular. And for a good reason, nowadays most people wear both yellow gold and white gold jewelry at the same time. Two-tone jewelry helps bridge that gap. It allows you to [Read More…]
Valentine’s is coming… It’s Thursday! So you better act soon. Which is why this $20 pendant is a crowd pleaser. Yes it’s a real pendant, real sterling silver, real diamonds… And all for just twenty [Read More…]
I’m watching TV the other day and I see this commercial for a local jewelry store. It shows an image of some gold bars, gold coins, assorted jewelry and gold chains. The announcer says: “We [Read More…]
Ring sizers are cute, little jeweler’s tools, designed to accurately gauge a customer’s finger. They are supposed to work flawlessly. But do they? Are those little rings of plastic and metal (nickel plated) able to [Read More…]
I love pave set diamonds! Pave set (also called bead set) diamonds have changed the face of jewelry today. The modern age: Pave settings are what turned white gold on its head 20 years ago. [Read More…]
“It spins all the time!” It drives women crazy when their engagement ring and their wedding rings rotate around on their finger and doesn’t line up properly. I see it happen daily! Women are always [Read More…]