Many people spend weeks and months choosing the perfect diamond. They scrutinize over all sorts of details: shape, cut, color, clarity and carat weight. They fret over certification and girdle thickness. They sweat over percentages [Read More…]
We had a customer come into the store complaining about a broken prong on her diamond engagement ring. “It broke again!” She had the ring for only 8 months and already had 3 of the [Read More…]
Nude? What? It’s true, there’s actually a new line of diamonds on the market called “Nude Diamonds“. (Just be careful when you Google that…) Created by the LeVian company, these diamonds have reinvented the jewelry [Read More…]
I have customers that come into the store every single week to buy new jewelry. No lie. (You know who you are.) These ladies (I’ve never seen a man with jewelry addiction, but that’s not [Read More…]
Are your prongs worn and broken? Do you even know where to look? Do you even know what a prong is? A lot of people don’t. And that’s where the problem starts. Retipping? Retipping, or [Read More…]
I’m going to talk about these earrings because they are a HELL of a good price. And not just any price, but a cheap price! They are .33 carat diamond stud earrings for just $485 [Read More…]
When will customers learn? They wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them. Then they say that they saw the same ring [Read More…]
I had a couple approach me at the diamond earring case. The woman says to me, “I want a single diamond stud for my extra hole.” Extra? The man turns to her and says, “Extra [Read More…]
Everywhere you go, everything you buy, has some kind of service plan or extended warranty for that product. Jewelry is no different! But the debate goes on; are extended service plans, or jewelry protection plans [Read More…]
So what is the secret to finding the perfect pinky ring? Well it’s not as easy as you’d think… Most people don’t dwell about what kind of ring to wear on their pinky, but believe [Read More…]
People will come in to the jewelry store to shop around. They’ll point at a diamond ring in the showcase and ask what the price is. And before they even look at it, they’ll hear [Read More…]
Now it may be just me, but I think that those generic mother’s rings that you find in all the jewelry stores are just… Down right hideous. (see picture) Most are cookie-cutter rings that lack [Read More…]