“It’s crooked!” Big, beautiful diamond and gemstone necklaces are stunning and elegant no doubt about it. They glisten like a thousand stars in the sky, and women feel like a million dollars… A movie star [Read More…]
“The same price?” This is a topic that a lot of people have a hard time understanding. How can completely different carat weights (quantity) be all the same exact price? Example: Let’s take 5 different [Read More…]
Ever shop in the mall for jewelry? Did you ever notice that a lot of the jewelry stores carry just about the same merchandise? It’s all the same. The same items, the same policies, the [Read More…]
Want to know the secret to getting better prices and better service at a jewelry store? Become loyal. It’s true! Loyalty pays off. Customers that are loyal get treated better. Is this fair? Well… don’t [Read More…]
Many sapphires (one of the 3 precious gemstones) that you find in the jewelry stores today are very dark in tone. So dark in fact, that these sapphires (I’m talking about genuine stones, not the [Read More…]
Let me ask you this: Is your jewelry store selling you features? Or are they selling you features and benefits? What is a benefit? It’s a good question that many people do not know. It [Read More…]
Two-tone jewelry is extremely popular. And for a good reason, nowadays most people wear both yellow gold and white gold jewelry at the same time. Two-tone jewelry helps bridge that gap. It allows you to [Read More…]
Valentine’s is coming… It’s Thursday! So you better act soon. Which is why this $20 pendant is a crowd pleaser. Yes it’s a real pendant, real sterling silver, real diamonds… And all for just twenty [Read More…]
“They look different!” Have you ever compared 2 diamonds side by side that have the exact same clarity and color and yet, they both look totally different? SI1 clarity – G color For this post [Read More…]
I’m watching TV the other day and I see this commercial for a local jewelry store. It shows an image of some gold bars, gold coins, assorted jewelry and gold chains. The announcer says: “We [Read More…]
HINT HINT… Let’s face it, sometimes guys need a little hint when it comes to diamonds or rings. A push in the right direction. After all, there are thousands of diamonds to choose from; shapes, [Read More…]
Ring sizers are cute, little jeweler’s tools, designed to accurately gauge a customer’s finger. They are supposed to work flawlessly. But do they? Are those little rings of plastic and metal (nickel plated) able to [Read More…]