THE DIAMOND PLOT IS A LIE!
The plot thickens! People LOVE to look at diamond plots. They like to judge a diamond by looking at the map of inclusions and flaws, and use it to rule out some diamonds before they [Read More…]
The plot thickens! People LOVE to look at diamond plots. They like to judge a diamond by looking at the map of inclusions and flaws, and use it to rule out some diamonds before they [Read More…]
TODAY… This is the deal. September 21st, 2023, and this diamond featured below is insanely top-quality, and comes with a crazy low-price. It’s an internally flawless lab-grown diamond, that’s 1.11 carats of pure perfection. With [Read More…]
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]
The purchase of a diamond engagement ring is a significant milestone in one’s life, representing love, commitment, and a promise of a lifelong journey together. However, navigating the world of diamonds can be overwhelming, with [Read More…]
Looking for a stunning diamond for an engagement ring? How about a big diamond, with a fancy cut, that’s a great deal… This diamond is a beautiful 1.32 radiant cut diamond, and it really is [Read More…]
When it comes to choosing a diamond, the options can be overwhelming. Among the various fancy cut diamonds available, the oval cut diamond has gained immense popularity and is considered a top choice for many [Read More…]
Diamonds are one of the most precious and sought-after gemstones in the world. They are used in jewelry, as well as in industrial applications due to their exceptional hardness and durability. However, not all diamonds [Read More…]
One Full Carat A one carat diamond is 100 points of pure carbon (the same stuff in a No. 2 pencil). Only solidified with intense heat and pressure. 100 points is divided up just like [Read More…]
It’s almost funny if you think about it… There’s an “ideal cut” for diamonds (round diamonds or brilliant cut diamonds) a standard that most people already know about… That’s not a secret. That cut is [Read More…]
Let’s play a game… I’ll show you a bunch of diamonds… Your job is to figure out what they all have in common. It could be color, could be clarity, could be cut, symmetry, fluorescence, [Read More…]
You can buy a great diamond with just a few pieces of knowledge. Tips and Tricks… A visual guide that shows you what clarity, what color, and what cut of diamond matters the most. It’s [Read More…]
All the time I get people coming into the store that have been out shopping and comparing diamonds… I LOVE THAT! But then, I quickly find out that as much as they’re trying to decipher [Read More…]