IT LOOKS GOOD ON PAPER
I’m always Surprised when I see people come into the Jewelry Store, look at a Diamond Report, Hear the Price, and are SOLD without even Physically Seeing the Real Diamond! It Happens! And it’s Really [Read More…]
Certification
AN $8,000 DIAMOND DEAL!
Are you Looking for an Engagement Ring? Something BIG and Beautiful? Well THIS Diamond, this Princess Cut Diamond from James Allen, is just the Diamond you NEED! Because it’s HUGE, Bright, High-Quality, AND Affordable! (Affordable [Read More…]
THAT DIAMOND’S CHEAP BECAUSE…
CHEAP? What makes a Diamond Cheap? Many Things! It’s True. You could compare Two Diamonds (1 Carat for Example), and one could sell for Thousands of Dollars Less than the other. WHY? Is there a [Read More…]
DIAMOND COLOR IS SUBJECTIVE
You want to know the Hardest Concept is to Grasp when it comes to Diamond Color? Color is Difficult to See! Color Changes in Diamonds come in Very Gradual Steps. It doesn’t go from Pure [Read More…]
I CAN MAKE ANY DIAMOND SOUND GOOD
It really is a Scary Thing to think about… I (As well as Any Jewelry Salesperson) can make Any Diamond Sound GOOD! ANY Diamond! Any Quality! Any Cut, Color, Clarity or Carat Weight! ANY! For [Read More…]
48 MILLION DOLLAR DIAMOND FOR A 7 YEAR OLD?
WOW! That’s a Great Gift! (I think I got a Turtleneck Sweater and a KISS Album) A Hong Kong Business Man, Billionaire Joseph Lau, has just Purchased a Very Rare Diamond that COST him $48 [Read More…]
THIS GIRDLE IS DURABLE
Girdle? The Girdle is the Little Thin Band that runs around the Outside of your Diamond. It’s Rarely Viewed, unless you Turn your Diamond Sideways and are Looking at the Laser Inscription (If it has [Read More…]
DIAMOND FLUORESCENCE IS 33%
This is a Staggering Statistic that I’m sure will Surprise many… 1/3 of ALL the Diamonds on the Market actually contain Fluorescence to some Degree! Fluorescence is Graded in 5 Different Grades: None Faint Medium [Read More…]
YOU MUST ASK ABOUT DIAMOND QUALITY
Why Why Why? They Always Say: “If you Don’t Ask, You Don’t Know!“ And it’s Sooo TRUE! Now I understand there are some things that we simply Do NOT Want to Know, like the Actual [Read More…]
THAT’S A VS DIAMOND?
VS Clarity Diamonds (VS1 and VS2 – Which Stands for Level 1 and Level 2) means “Very Slightly Included“. They are Extremely Nice Quality Diamonds, Very Clean, Very Rare, and also Expensive! True Definition The [Read More…]
YOU CAN’T COMPARE CARAT WEIGHTS – EASILY
What do I mean “You Can’t Compare Carat Weights?” “SURE YOU CAN!” But… Not as Easily as you’d Think! Let’s say for Example, you go to one Jewelry Store to Shop for an Engagement Ring. [Read More…]
WHAT IS DIAMOND POLISH?
Polish, is a Diamond Characteristic that’s listed on a Diamond Report (aka Certificate). It’s actually part of “FINISH“, and goes hand in hand with the Symmetry and the Cut of a Diamond. Polish comes in [Read More…]