THE DIAMOND CUT IS “WHAT?”
You know how to tell a Good Jewelry Salesperson from a Bad? Point to a Diamond Solitaire in the Showcase and ask them What the “CUT” is. Chances are 90% of the time, you’ll hear [Read More…]
Certification
IDEAL PRINCESS CUT DIAMOND DEAL
“BIG BIG…” Just like Honey Combs Commercials with “A Big Big Bite!“, this Diamond is what I call… “A Big Big Light!” A Light Carat Weight Diamond that is! You see, this Princess Cut Diamond [Read More…]
WHAT DOES A 3/4 CARAT DIAMOND COST?
Trying to tell someone what a 3/4 carat (75 point) diamond costs is almost an mission impossible. There are so many factors that fall into place when it comes to pricing diamonds. You can’t just [Read More…]
KILLER DIAMOND STUD EARRINGS
Your Ears Deserve the very Best! And the very Best are HUGE Studs! Diamond Stud Earrings look Great with just about everything. They Compliment your Outfit, your Hair, your Makeup, any other Jewelry you’re Wearing… [Read More…]
DIAMOND COLOR E-F – COLORLESS DIAMONDS?
If you look at the GIA diamond color chart (pictured below), and you look to the very top of that list, you’ll see that there is one color group leading the pack… The best color [Read More…]
CUSHION CUT DIAMOND DEAL
Every now and then I run across a Diamond Deal that’s almost too good to be true. Seriously! This Diamond BLOWS my mind because the price is so low. It’s a steal! It really is. [Read More…]
G COLOR DIAMOND COLOR
Colors of white: Walk into any paint store and look at all the different colors of white. There’s ultra-white, mint-white, white-orchid, waterfall-mist, eggshell-white… The point is, there are literally hundreds of different shades of white. [Read More…]
WHAT CLARITY IS THIS DIAMOND?
Let’s say you’re out shopping for a Certified Diamond. You’re looking for an SI1 Clarity Stone. In fact, you’re so determined to buy an SI1 Diamond that you won’t even consider looking at other Certified [Read More…]
GIA AGS EXCELLENT IDEAL TRIPLE 0 CUT CONFUSION
It’s a wonder that anyone can understand Cut at all. The Cut of a Diamond can vary drastically from stone to stone. Not only can the Proportions, Percentages, and Angles be all over the board, [Read More…]
SPARKLE AND BEAUTY MATTER THE MOST
Customers always want to know what they should look for when they’re buying an Engagement Ring. They often ask what’s the first thing they should look at? Well it’s pretty obvious to me: Sparkle and [Read More…]
THE DIAMOND IS CERTIFIED? WHO CARES!!!
I almost feel Sorry for Customers. They can walk into any Jewelry Store across the country and see “Certified” Diamonds… Customers know through public awareness (and web sources like mine), that if they’re buying a [Read More…]
THE MOST AFFORDABLE “GOOD” DIAMOND
People want to save money on diamonds, but at the same time, they also want good quality! It makes it tough! Because the more affordable a Diamond becomes, the more the quality gets sacrificed! So [Read More…]