3 CARAT DIAMOND FOR ONLY 6 GRAND!
Let’s face it… 3 Carats is HUGE! That, and almost impossible to ever own because of the price ($33,000 and up). Which is why buying a lab-grown diamond makes a ton of sense. For lab-grown [Read More…]
Certification
DIAMOND LOOKS BETTER, AND IS CHEAPER!!!
So many people do this… And it’s crazy! People are always, always under the impression that clarity is the #1 trait you should look out for in a diamond. They always want a clean diamond [Read More…]
IS DIAMOND CLARITY REALLY THAT IMPORTANT?
How important is diamond clarity? Should you worry about clarity? Well, on a scale of 1-10 (10 being the best), I would give clarity a rating of 4. Only a 4? Surprised? Don’t be. The [Read More…]
GUESSING GAME: WHICH DIAMOND IS $4,000?
Let’s play a game… A guessing game. I’m going to show you 12 diamonds (and their specifications). Your goal is to determine which diamond sells for $4,000. Think you’re up to the task? Don’t be [Read More…]
DO YOUR DIAMOND FACETS LINE UP?
“Now that’s cool!” Have you ever studied your diamond under a microscope? I mean, really studied it? A good portion of the public has looked at their diamond under 10x magnification (what diamonds are graded [Read More…]
IF I WERE BUYING A DIAMOND…
“What would you buy?” People often ask me, if I were to buy a diamond engagement ring, what would I buy? My answer: VS clarity, E-F color, GIA certified diamond with an excellent cut. And [Read More…]
CAN YOU IDENTIFY THIS DIAMOND?
Ready for some FUN? Let’s play: Guess this diamond! Here’s how it goes… I’ll show you a diamond, and your goal is to see if you can correctly identify the color and clarity of that [Read More…]
LET’S TALK ABOUT 1 CARAT DIAMONDS
One Full Carat A one carat diamond is 100 points of pure carbon (the same stuff in a No. 2 pencil). Only solidified with intense heat and pressure. 100 points is divided up just like [Read More…]
CHECK YOUR GIRDLE THICKNESS
Girdle grades are important… For if you get a girdle that’s too thin, it can chip or break easily. And if you get a girdle that’s too thick, you’re spending money on worthless carat weight. [Read More…]
WHY GIA IS SO ACCURATE?
GIA (The Gemological Institute of America) really is the authority when it comes to diamonds and diamond grading. After all, they wrote the book! Really! They devised the current 4C’s diamond grading system that all [Read More…]
WHAT IS A DIAMOND PLOT?
“A PLOT???” When salespeople from jewelry stores tell customers that they can identify their diamond by the “plot“, most customers get a glazed-over look. Some nod. Even though they might get that a plot is [Read More…]
IDEAL CUT DIAMONDS
“It’s ideal!” Ideal cut diamonds are solely determined by proportions and percentages that maximize the appeal of a diamond. The ideal cut was created by a man named Marcel Tolkowsky. Marcel created the ideal cutting [Read More…]