48 MILLION DOLLAR DIAMOND FOR A 7 YEAR OLD?
WOW! That’s a Great Gift! (I think I got a Turtleneck Sweater and a KISS Album) A Hong Kong Business Man, Billionaire Joseph Lau, has just Purchased a Very Rare Diamond that COST him $48 [Read More…]
Cut
THIS GIRDLE IS DURABLE
Girdle? The Girdle is the Little Thin Band that runs around the Outside of your Diamond. It’s Rarely Viewed, unless you Turn your Diamond Sideways and are Looking at the Laser Inscription (If it has [Read More…]
YOU MUST ASK ABOUT DIAMOND QUALITY
Why Why Why? They Always Say: “If you Don’t Ask, You Don’t Know!“ And it’s Sooo TRUE! Now I understand there are some things that we simply Do NOT Want to Know, like the Actual [Read More…]
WHAT IS DIAMOND POLISH?
Polish, is a Diamond Characteristic that’s listed on a Diamond Report (aka Certificate). It’s actually part of “FINISH“, and goes hand in hand with the Symmetry and the Cut of a Diamond. Polish comes in [Read More…]
WHAT IS SCINTILLATION?
Scinta-What? Scintillation is something you may hear a Jeweler talk about. Especially if he’s talking about CUT. Because CUT brings out the Scintillation of a Diamond more than any other Diamond Aspect. So What Is [Read More…]
THE 4C’S IN ORDER OF IMPORTANCE
Order, Order in the 4C’s? Did you know that the 4C’s have an Order of Importance? Some Customers think that the #1 Priority is Carat Weight or Clarity (After all, who wants to see Flaws [Read More…]
GOOD DIAMOND CUTS ARE JUST “OKAY”
What Does Good Mean? Usually “Good“, right? Nice, Satisfactory, Admirable… But usually Just “Good!” As in… “How Are You?“ “Good!” “How Was The Soup?“ “Good!” “How Was Work?“ “Good!” “What Did You Think About The [Read More…]
CERTIFIED DIAMOND FRAUD
Picture This: You’re Buying a Diamond Online. You Read the Description and see that the Diamond is an SI1, E (just using this as an Example). It says the Cut of the Diamond is “Very [Read More…]
YOU MUST MICROSCOPE YOUR DIAMOND
I can’t Stress this Enough… If you’re Buying a Diamond, or any Size, Quality, Price, Loose or Mounted, you MUST MUST Microscope your Stone! If you don’t, then why bother Studying the 4C’s? Why Bother [Read More…]
LEARNING ABOUT DIAMONDS IS EXPENSIVE
That’s Right! Learning about Diamonds IS Expensive! For the More you Learn, the More you’ll Spend! :) After all, you could just walk into a Jewelry Store, Point to a Diamond Engagement Ring that’s $3,340, [Read More…]
YOU’RE COMPARING DIAMONDS WRONG!
STOP! Think you know how to Compare Diamonds and Prices? THINK AGAIN! Chances are you’re WRONG! And I know this because I see it Every Single Day… A Couple comes into the Store to Shop [Read More…]
THE DIAMOND CUT IS “WHAT?”
You know how to tell a Good Jewelry Salesperson from a Bad? Point to a Diamond Solitaire in the Showcase and ask them What the “CUT” is. Chances are 90% of the time, you’ll hear [Read More…]