WHAT IS SCINTILLATION?
Scinta-What? Scintillation is something you may hear a Jeweler talk about. Especially if he’s talking about CUT. Because CUT brings out the Scintillation of a Diamond more than any other Diamond Aspect. So What Is [Read More…]
Cut
THE 4C’S IN ORDER OF IMPORTANCE
Order, Order in the 4C’s? Did you know that the 4C’s have an Order of Importance? Some Customers think that the #1 Priority is Carat Weight or Clarity (After all, who wants to see Flaws [Read More…]
GOOD DIAMOND CUTS ARE JUST “OKAY”
What Does Good Mean? Usually “Good“, right? Nice, Satisfactory, Admirable… But usually Just “Good!” As in… “How Are You?“ “Good!” “How Was The Soup?“ “Good!” “How Was Work?“ “Good!” “What Did You Think About The [Read More…]
CERTIFIED DIAMOND FRAUD
Picture This: You’re Buying a Diamond Online. You Read the Description and see that the Diamond is an SI1, E (just using this as an Example). It says the Cut of the Diamond is “Very [Read More…]
YOU MUST MICROSCOPE YOUR DIAMOND
I can’t Stress this Enough… If you’re Buying a Diamond, or any Size, Quality, Price, Loose or Mounted, you MUST MUST Microscope your Stone! If you don’t, then why bother Studying the 4C’s? Why Bother [Read More…]
LEARNING ABOUT DIAMONDS IS EXPENSIVE
That’s Right! Learning about Diamonds IS Expensive! For the More you Learn, the More you’ll Spend! :) After all, you could just walk into a Jewelry Store, Point to a Diamond Engagement Ring that’s $3,340, [Read More…]
YOU’RE COMPARING DIAMONDS WRONG!
STOP! Think you know how to Compare Diamonds and Prices? THINK AGAIN! Chances are you’re WRONG! And I know this because I see it Every Single Day… A Couple comes into the Store to Shop [Read More…]
THE DIAMOND CUT IS “WHAT?”
You know how to tell a Good Jewelry Salesperson from a Bad? Point to a Diamond Solitaire in the Showcase and ask them What the “CUT” is. Chances are 90% of the time, you’ll hear [Read More…]
IDEAL PRINCESS CUT DIAMOND DEAL
“BIG BIG…” Just like Honey Combs Commercials with “A Big Big Bite!“, this Diamond is what I call… “A Big Big Light!” A Light Carat Weight Diamond that is! You see, this Princess Cut Diamond [Read More…]
SAME QUALITY – HALF THE PRICE
As much as I tell people, that Round Diamonds are the MOST expensive Cut of Diamond there is… Seeing is Believing! So I went to the James Allen Website (Featuring some of the BEST DEALS [Read More…]
CUSHION CUT DIAMOND DEAL
Every now and then I run across a Diamond Deal that’s almost too good to be true. Seriously! This Diamond BLOWS my mind because the price is so low. It’s a steal! It really is. [Read More…]
HOW TO JUDGE DIAMOND CUT WITH YOUR OWN EYES
Cut is a very complex topic when it comes to Diamonds. For instance, a Round Brilliant Cut Diamond could be Cut hundreds of different ways. And sadly, most of these Cuts are not good for [Read More…]