HOW TO BUY A GREAT DIAMOND – INFOGRAPHIC
You can buy a great diamond with just a few pieces of knowledge. Tips and Tricks… A visual guide that shows you what clarity, what color, and what cut of diamond matters the most. It’s [Read More…]
Diamond Guide
PEOPLE ALWAYS CONFUSE COLOR AND CLARITY
All the time I get people coming into the store that have been out shopping and comparing diamonds… I LOVE THAT! But then, I quickly find out that as much as they’re trying to decipher [Read More…]
MEMORIZE YOUR INCLUSIONS
Put on your thinking cap! If you want to keep your diamond from being switched, stolen, or swapped out… This is what you need to do: Memorize your Inclusions! I can’t emphasize this enough. Every [Read More…]
“DO YOU SELL GIA?”
You want to hear something funny? GIA (The Gemological Institute of America), are the leaders when it comes to diamond grading, technology, and setting standards in the industry… That’s not the funny part. Nor is [Read More…]
FANCY YELLOW LAB-CREATED DIAMONDS? FANCY? YELLOW? WHAT?
I am blown away at this… In a good way! For they now make lab-created (lab-grown) fancy colored diamonds! WHAT? I was shocked, but pleasantly surprised. For at James Allen, they now sell fancy yellow [Read More…]
HOW DIAMOND CLARITY IS GRADED
Did you ever notice how one SI2 Diamond could look totally Different than another? One Diamond could be almost Perfectly Clean, except for a Few Lines in the Center of the Stone. While another could [Read More…]
NO COLOR IS EXPENSIVE!
It’s really Kind of Weird to think about… But Diamonds are the ONLY Gemstone on the Face of the Earth, where “NO COLOR” is actually “MORE EXPENSIVE!” All the Other Gems are Opposite! Tanzanite, Amethyst, [Read More…]
IT’S ALL LAB-GROWN DIAMONDS NOW…
Every year that goes by, lab-grown (aka lab-created) diamonds grown more in popularity than ever before. The Christmas catalog that I created for a local jeweler this year features 5 full pages of lab-grown diamond [Read More…]
THE QUICK & EASY 4C’S
Want to learn the 4 C’s of diamonds FAST? Want to understand the basic concept quickly with no B.S? Then here we go… The 4 C’s The 4 C’s are 4 categories used to grade [Read More…]
DIAMONDS 101
Buying Diamonds? Are you looking to purchase a diamond, as in THE RING? Well, then this book, might be the perfect solution to your inquiries… For it’s titled: Diamonds 101: A Diamond Buying Guide. And [Read More…]
IDENTIFY YOUR DIAMOND IN 3 STEPS
“Was my Diamond Switched?” That’s the question that plagues many people with engagement rings. They often wonder if the jewelry store or jeweler has swapped out their stone for a lower quality stone that isn’t [Read More…]
COMPARE F vs G DIAMOND COLOR
F To G Comparison… I am a big fan of Pure White Diamonds. Pure White are the Diamonds in the Color Ranges of D, E, and F. They are Ultra White, Very Bright, and the [Read More…]