SAVE 10 GRAND ON THIS DIAMOND
10 Grand? Savings? You bet… It’s so easy to save that much money on diamonds (and in this case BIG diamonds), if you shop and compare before you buy. Companies like James Allen and Blue [Read More…]
COMPARING JEWELERS AND DIAMOND PRICES
When will customers learn? They wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them. Then they say that they saw the same ring [Read More…]
BUY SINGLE DIAMOND STUD EARRINGS
I had a couple approach me at the diamond earring case. The woman says to me, “I want a single diamond stud for my extra hole.” Extra? The man turns to her and says, “Extra [Read More…]
STINKY WATCH BANDS
Do me a favor. Take your watch off and sniff the band. Then ask yourself a short, quick, but obvious question; “Why don’t I ever clean my watch?“ “It stinks!” People bring their watches in [Read More…]
DOES YOUR DIAMOND LEAK?
Wait, what? Diamonds leak? You bet. But some of this leakage is good, and other leakage is bad. First off, what is leakage? Leakage is when light enters a polished diamond, bounces around internally, then [Read More…]
MAKE A GREAT ADD-A-PEARL NECKLACE
An add-a-pearl necklace is basically a starter pearl necklace. It begins with just a couple of pearls (see picture, top necklace) and you keep adding pearls to it over the years until it gets totally [Read More…]
ARE EXTENDED SERVICE PLANS A RIP OFF?
Everywhere you go, everything you buy, has some kind of service plan or extended warranty for that product. Jewelry is no different! But the debate goes on; are extended service plans, or jewelry protection plans [Read More…]
HOW TO FIND THE PERFECT PINKY RING
So what is the secret to finding the perfect pinky ring? Well it’s not as easy as you’d think… Most people don’t dwell about what kind of ring to wear on their pinky, but believe [Read More…]
DIAMONDS AND DIAMOND SWITCHING JEWELERS
You always hear about jewelers switching diamonds. It’s on the news. It’s online. It’s in the papers. But is it really a cause for alarm? Sure it is. But also know jewelers don’t switch diamonds. [Read More…]
SPENDING 2 MONTHS SALARY FOR AN ENGAGEMENT RING?
“Do you need to spend 2 months salary for an engagement ring?” This is always a very good question. Most people would reply: “That’s what they say!” But who says 2 months salary is the [Read More…]
PRICE TOO GOOD TO BE TRUE?
People will come in to the jewelry store to shop around. They’ll point at a diamond ring in the showcase and ask what the price is. And before they even look at it, they’ll hear [Read More…]
WHY ARE MOTHER’S RINGS SO UGLY?
Now it may be just me, but I think that those generic mother’s rings that you find in all the jewelry stores are just… Down right hideous. (see picture) Most are cookie-cutter rings that lack [Read More…]