GENUINE GEMS VS CREATED & IMITATION
Walk into just about any jeweler out there and go up to the gemstone case. Look at all the beautiful rubies, sapphires and emeralds. Chances are, you’ll notice one very odd thing: The Gemstones are [Read More…]
IS IT SAFE TO BUY A DIAMOND ONLINE?
Every day someone makes their very first purchase online and every day a sucker is born. So the big question is: Should you buy a loose diamond on the web or will you be ripped [Read More…]
THE BEST SHAPE FOR A MARQUISE CUT DIAMOND
The marquise cut diamond is an odd creature… It used to be a really popular cut of diamond back in the 90’s. Then the princess cut diamond stole most of its glory and spotlight. Just [Read More…]
CHEAP DIAMOND STUD EARRINGS
I’m going to talk about these earrings because they are a HELL of a good price. And not just any price, but a cheap price! They are .33 carat diamond stud earrings for just $485 [Read More…]
SAVE 10 GRAND ON THIS DIAMOND
10 Grand? Savings? You bet… It’s so easy to save that much money on diamonds (and in this case BIG diamonds), if you shop and compare before you buy. Companies like James Allen and Blue [Read More…]
COMPARING JEWELERS AND DIAMOND PRICES
When will customers learn? They wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them. Then they say that they saw the same ring [Read More…]
BUY SINGLE DIAMOND STUD EARRINGS
I had a couple approach me at the diamond earring case. The woman says to me, “I want a single diamond stud for my extra hole.” Extra? The man turns to her and says, “Extra [Read More…]
STINKY WATCH BANDS
Do me a favor. Take your watch off and sniff the band. Then ask yourself a short, quick, but obvious question; “Why don’t I ever clean my watch?“ “It stinks!” People bring their watches in [Read More…]
DOES YOUR DIAMOND LEAK?
Wait, what? Diamonds leak? You bet. But some of this leakage is good, and other leakage is bad. First off, what is leakage? Leakage is when light enters a polished diamond, bounces around internally, then [Read More…]
MAKE A GREAT ADD-A-PEARL NECKLACE
An add-a-pearl necklace is basically a starter pearl necklace. It begins with just a couple of pearls (see picture, top necklace) and you keep adding pearls to it over the years until it gets totally [Read More…]
ARE EXTENDED SERVICE PLANS A RIP OFF?
Everywhere you go, everything you buy, has some kind of service plan or extended warranty for that product. Jewelry is no different! But the debate goes on; are extended service plans, or jewelry protection plans [Read More…]
HOW TO FIND THE PERFECT PINKY RING
So what is the secret to finding the perfect pinky ring? Well it’s not as easy as you’d think… Most people don’t dwell about what kind of ring to wear on their pinky, but believe [Read More…]