MEMORIZE YOUR INCLUSIONS
Put on your thinking cap! If you want to keep your diamond from being switched, stolen, or swapped out… This is what you need to do: Memorize your Inclusions! I can’t emphasize this enough. Every [Read More…]
Diamonds
“DO YOU SELL GIA?”
You want to hear something funny? GIA (The Gemological Institute of America), are the leaders when it comes to diamond grading, technology, and setting standards in the industry… That’s not the funny part. Nor is [Read More…]
FANCY YELLOW LAB-CREATED DIAMONDS? FANCY? YELLOW? WHAT?
I am blown away at this… In a good way! For they now make lab-created (lab-grown) fancy colored diamonds! WHAT? I was shocked, but pleasantly surprised. For at James Allen, they now sell fancy yellow [Read More…]
IT’S ALL LAB-GROWN DIAMONDS NOW…
Every year that goes by, lab-grown (aka lab-created) diamonds grown more in popularity than ever before. The Christmas catalog that I created for a local jeweler this year features 5 full pages of lab-grown diamond [Read More…]
THE QUICK & EASY 4C’S
Want to learn the 4 C’s of diamonds FAST? Want to understand the basic concept quickly with no B.S? Then here we go… The 4 C’s The 4 C’s are 4 categories used to grade [Read More…]
DIAMONDS 101
Buying Diamonds? Are you looking to purchase a diamond, as in THE RING? Well, then this book, might be the perfect solution to your inquiries… For it’s titled: Diamonds 101: A Diamond Buying Guide. And [Read More…]
COMPARE F vs G DIAMOND COLOR
F To G Comparison… I am a big fan of Pure White Diamonds. Pure White are the Diamonds in the Color Ranges of D, E, and F. They are Ultra White, Very Bright, and the [Read More…]
A DIAMOND WITH STRONG BLUE FLUORESCENCE
This is a very good example of what strong blue fluorescence looks like in a diamond. It’s hard to explain to people, but once you see one, it all becomes quite apparent. This diamond shown [Read More…]
FLAWLESS WITH A LITTLE BLACK SPOT?
Well… Now I’ve heard it all. I had a customer come into the store the other day, looking to trade-in her diamond towards a much bigger one… No Problem! Until… She tells me that her [Read More…]
SHOW ME THE RING
“SHOW ME!!!!” The first thing you want to do when you get your engagement ring, is to show it off… TO EVERYONE! It’s that “OMG” “WOW” factor that all women dream of. Your friends and [Read More…]
THE BEST SHAPE FOR A PRINCESS CUT DIAMOND
The princess cut is a beautiful cut of diamond. It’s actually what they call a “modified brilliant cut” (altered to fit a square stone). Back in the old days, square or rectangle diamonds were cut [Read More…]
1.06 LAB CREATED DIAMOND DEAL
Looking for a killer deal? Then this is the perfect diamond deal for you. It’s a lab-created diamond, 1.06 carats, E color (pure white), IF clarity (Internally Flawless), with the best diamond cut available: True [Read More…]