BUY A DIAMOND LOOSE OR MOUNTED?
Should you buy a Diamond Loose, or should you purchase a Diamond already set in a mounting? I’m sure that you know by now that I’m going to say: “Buy your Diamond Loose!” …(which I [Read More…]
Diamonds
BLACK SPOTS IN DIAMONDS
What are Black Spots in a Diamond? Black Spots, or more commonly referred to as, Black Carbon Spots, are Crystal Inclusions that formed in a Diamond when the Diamond was born. Black Spots (also called [Read More…]
HIDE DIAMOND COLOR
When most people think about Diamonds, they think about one color: White. All Diamonds are White, right? Not by a long shot! Only a small percentage of all the Diamonds mined in the world today [Read More…]
DIAMOND CULET
What is a diamond culet? A culet is a facet at the very bottom of the diamond. Does the culet matter? You bet it does. :) A fully round brilliant cut diamond normally has 58 [Read More…]
DO YOU JUDGE A DIAMOND BY CLARITY ONLY?
“The 4C’s? Most People Disregard at Least Half of the 4C’s. They disregard Cut and Color and Pretty Much Everything to do with Carat Weight. The one and only Topic that Most People Concentrate on [Read More…]
THE MOST IMPORTANT ASPECT OF A DIAMOND
If you ask people what the most important aspect of a Diamond is, you’ll hear all sorts of answers: “It’s the Clarity of a Diamond, of course!” “It’s the Color, White looks Better and Brighter!” [Read More…]
HIDDEN DIAMOND FLAWS AND INCLUSIONS
Believe it or not, but some Diamond’s Flaws and Imperfections are hidden from eye sight. Some are hidden purposefully, others hidden by accident! It’s almost shocking to think about! Either way, you should understand how [Read More…]
NO MICROSCOPE, NO SALE!!!
Looking at Diamonds… Customers come into our Store after Shopping around Town for Certified Diamonds at the other Jewelry Stores (Both Independent and Corporate). I go over the 4 C’s with them. I show them [Read More…]
WHY HIDE THE PRICE OF THE DIAMOND?
People Love to Shop and Compare Diamonds and Diamond Prices. They go from Store to Store and jot down things like: Cut, Color, Clarity and Carat Weight. They Drive all over Town looking for the [Read More…]
IS FLAWLESS REALLY FLAWLESS?
The true definition of Flawless is this: Without any blemishes or imperfections; perfect. I’m sure many would agree with me… To be Flawless it must be free of every single Flaw? Right? Sounds simple enough… [Read More…]
MM TO CARAT WEIGHT CONVERSION
Welcome to the mm (millimeter) to Carat Weight Conversion Chart, or Carat Weight to MM, it’s all the same. :) Why do we need to figure out a Diamond’s mm size and convert it to [Read More…]
PREPARE YOUR RINGS FOR THE WEDDING
The Big Day is Coming… If you’re Getting Married, you’re going to HAVE to get your Wedding Rings Ready! You Do Want them to look Perfect for the Big Day! Especially if you’re getting your [Read More…]