HOW TO FIND THE PERFECT RING SIZE
Rings and sizings drive me crazy. People getting their rings sized drives me even crazier. People never know how a ring should really fit on their finger. It’s either too snug or too loose. Too [Read More…]
Engagement
JEWELERS HIGH PRESSURE SALES TECHNIQUES
Nothing turns people off more than jewelers that apply too much sales pressure. All they want to do is make those cash registers ring. Right? Jewelers are fanatical about using high-pressure sales techniques. Things like: [Read More…]
DON’T FORGET ABOUT THE SIDE DIAMONDS
You finally pick out your center diamond. It’s big! It’s beautiful… And now you have the joy of picking out the perfect mounting for it. You may spend weeks and months on the center diamond, [Read More…]
IS PLATINUM REALLY WORTH THE PRICE?
Why is platinum so expensive and why would one consider purchasing it over other white metals like; white gold, titanium, sterling silver, palladium, tungsten, steel? It’s a good question and one definitely worth an answer, [Read More…]
TRIO SETS NOT WORTH BUYING!
Once upon a time, there were trio-sets… The 80’s were stock full of them. Jewelers would carry dozens of different styles and would sell them like hot cakes. Really! A set or two every single [Read More…]