2 MONTHS SALARY FOR AN ENGAGEMENT RING?
Jewelry stores always say you need to spend at least 2 month’s salary on a diamond engagement ring. That’s the guidelines they give you and so that’s what most guys will probably aim for… But [Read More…]
Jewelry stores always say you need to spend at least 2 month’s salary on a diamond engagement ring. That’s the guidelines they give you and so that’s what most guys will probably aim for… But [Read More…]
A Reader Writes in and Asks Me a… QUESTION: CATHY IN SANTA BARBARA, CA, WRITES: My Question is about a White Gold Diamond Ring I want to Purchase. The Diamond is a 1.02 CT, Full-Cut [Read More…]
Customers often ask me: “What’s the best mounting to show off a diamond?“ My friends, there is only one (regardless if you have a brilliant cut diamond, heart shaped, pear shaped, marquise cut, princess cut, [Read More…]
Seriously, what Diamond Quality is it? What Quality of Diamond are you paying for? (This is a rant from something I saw this weekend, but it serves as an eye-opener to all of us) I’m [Read More…]
What are Black Spots in a Diamond? Black Spots, or more commonly referred to as, Black Carbon Spots, are Crystal Inclusions that formed in a Diamond when the Diamond was born. Black Spots (also called [Read More…]
“The 4C’s? Most People Disregard at Least Half of the 4C’s. They disregard Cut and Color and Pretty Much Everything to do with Carat Weight. The one and only Topic that Most People Concentrate on [Read More…]
Looking at Diamonds… Customers come into our Store after Shopping around Town for Certified Diamonds at the other Jewelry Stores (Both Independent and Corporate). I go over the 4 C’s with them. I show them [Read More…]
People Love to Shop and Compare Diamonds and Diamond Prices. They go from Store to Store and jot down things like: Cut, Color, Clarity and Carat Weight. They Drive all over Town looking for the [Read More…]
The Big Day is Coming… If you’re Getting Married, you’re going to HAVE to get your Wedding Rings Ready! You Do Want them to look Perfect for the Big Day! Especially if you’re getting your [Read More…]
SI1 Clarity is by far one of the best Clarity Grades there is to purchase. In fact, SI1 is the most popular Clarity Grade sold in Jewelry Stores today. SI1 is not the Best Clarity [Read More…]
This Tactic WORKS! I Love doing this Little Tactic, it Works Every Time. It will get you to Trade-in your Diamond without a Hitch. This Tactic is so Simple it’s almost Surprising. I call it [Read More…]
“I Wanna Trade!” A Woman brings her Solitaire Diamond Ring into our Store to Trade it in for a Bigger Stone. She bought her Ring originally at the Mall a couple of years ago and [Read More…]