75% OF DIAMONDS ARE CUT POORLY!
Wait a minute… Hold up… 75%??? YES! (According to Fred Cuellar, the Diamond Guru who wrote “How to Buy a Diamond“, a huge number of stones are not living up to their full potential. Only [Read More…]
Best Diamond Cut
VIEW YOUR HEARTS & ARROWS DIAMOND WITH A SCOPE
Here’s the problem with hearts & arrows diamonds… You only see them once! That’s right. You only view those stunning hearts and arrows shapes one time; When you Buy it! After that, you never see [Read More…]
WHAT ARE TRUE HEARTS DIAMONDS?
True Hearts? People often get confused with all the different diamond terminology… Especially when it comes to “cut“. People mistake the cut of a diamond with the “shape” pretty easily. After all, isn’t it called [Read More…]