Why jewelers sell beautiful diamond pendants and hang them from these thin, frail, breakable, fine chains (that don’t even have a name) is beyond me.
I know the lie I tell customers…
… umm, excuse me…
LINE The line I tell customers…
“What you’re really paying for is the pendant.”
“The chain is complementary.”
“It’s used mostly for displaying the pendant. Many Women already have a chain that they could hang a pendant on. You know, something a little thicker and more durable. If not, I could show you a couple of chains that would work perfectly for this diamond and it would only run you about another $50 bucks or so.”
Yes, that line.
So I guess it’s not really a lie, most women do have chains already, and it would only cost them about $50 bucks more…
But display purposes?
Well, I have to make something up don’t I?
Make it sound better?
What’s funny about all of this is the fact that it’s not the jewelers fault.
You see, when jewelers order these diamond pendants from the vendors, they come with these fine, little chains already.
We don’t even like them.
That’s how they come.
The chains are frail, dainty, fall-apart-just-looking-at-them chains.
So if the jeweler decided to switch out that horrible worthless chain for a better, thicker chain, then they would actually lose money on the deal.
It’s not a good position to be in.
Besides, no matter what chain we did put on them, some people would like it, others wouldn’t.
It’s a no-win situation.
Customers would want something different… so we leave it alone. Default seems to be the best option.
But here’s something important that you should know about these micro-thin chains…
Stay away from them!
Trust me. All it takes is a slight tug on those chains (ever held a baby?) and it would snap them in half.
And even worse is the clasp on those fine chains.
It’s always those spring ring clasps that are very small, hollow, hard to hold, hard to open, and will bend and break easy.
Plus, they aren’t even soldered onto the chain.
A quick tug could open up that ring and drop your pendant to the floor.
Get a lobster clasp instead.
I do everything I can to steer customers away from these cheapo chains.
DO NOT BUY THEM!
If you buy a diamond pendant or any kind of pendant, and it has this frail type of chain on it, don’t risk it.
Buy yourself a thicker and heavier chain that’s durable enough for normal everyday wear and tear.
Get a chain that won’t kink and one that has a lobster clasp soldered to the end of it.
You won’t regret it.
Better chains and better clasps are all about protection.
They’ll keep you from losing your beautiful diamond pendant.
And for the bucks you spend… it’s well worth the price.
And that’s no lie.
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