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IS YELLOW GOLD MAKING A COMEBACK?

IS WHITE GOLD STILL MORE POPULAR THAN YELLOW?




Is Yellow Gold Making a Comeback?

I heard something the other day that sounded rather odd.

A woman was shopping in the jewelry store, trying on different pieces.

She said to me “I’ve always been a white gold person, but lately I’ve been looking at yellow gold. I’m thinking about switching!”

What struck me as odd is the fact that I’ve never heard someone say this before.

Usually women are switching from yellow gold (since yellow gold has dominated the market for over 50 years) and they’re making the move into white gold. But not the other way around.

Could this mean that…

Yellow gold is finally making a come back?

After losing ground and almost becoming extinct, just think about it… yellow gold, popular again?

Could it be? It’s too early to tell, but I am surprised by it.

Everything you see in the stores today is white gold; rings, earrings, pendants, bracelets… There are only a few scatterings of yellow gold.

White totally overpowers yellow.

Two-tone jewelry is still popular though. Two-tone (yellow gold and white gold mixed) is a great way to merge the two colors of metals. With two-tone pieces, you can wear both yellow gold and white gold at the same time and they’ll look great together.

I wore nothing but yellow gold for over 20 years. But guess what? Not anymore. For the last 5 years (I was slow to make that switch), I’ve been wearing all different types of white metals: tungsten, steel, titanium, platinum, white gold, and I love it.

White grew on me.

I fell in love with all the new styles and designs. White metals totally revamped the men’s jewelry line (which desperately needed it). Now we have cool, modern pieces that guys actually like to wear.

But is this white metal era over?

Is this just a phase?

Are people getting ready to head back into yellow?

I don’t know. Who can say for sure…

As long as the industry is flooded with white gold, I don’t think it will be anytime soon. 5 years? 10 years? Maybe?

Or it could be that this customer was a fluke?

Are yellow days coming back?

Or are you more interested in rose gold?

We’ll have to wait and see.

Cheers! :)




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2 Comments on IS YELLOW GOLD MAKING A COMEBACK?

  1. I think it’s probably one of those cyclical swings, that fashion frequently goes through. But, also with the rapidly rising popularity of rose gold, and the tri-color pieces that seem to be popular as well, yellow is riding back in on its coattails!

    I’ve almost always been a yellow gold person, at least for the last 30 years or so. Why? Because, not being a “follower” just for the sake of following (the “Sheeple Syndrome”) while yellow gold was dominating the market during the 70’s and 80’s, *I* was looking for white gold! Even my high school class ring (ordered in 1974, for the Class of 1975) is made in 10kt white gold, which was an uncommon order. The salesperson even questioned me about it when I turned in my order with my deposit. He asked if I was sure I knew what I was ordering! I told him yes, I knew about white gold, my grandfather was a jeweler!

    It was tough finding engagement and wedding rings in the mid-70’s that were NOT yellow! We really had to hunt, and in most cases, the salespeople had to pull pieces out of store stock, rather than what was on display! That was fine with me – meant it hadn’t been handled by a dozen people or more looking for their rings!

    Yes, I think yellow gold is looking at a slow comeback. Young ladies now, who have been looking at nothing but white metals all their lives, might just latch on to it because it’s NOT the same thing everyone else is wearing!

    • I’m excited about it because it’s adding so much color back into jewelry. Yellow, rose, it just makes the metal pop and the gemstones so vibrant. And as long as they come out with fresh concepts, it won’t look like jewelry from the past. :) -Richard

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