VVS IS VERY, VERY…

SEXY? HA, that Title Caught your Eye, now didn’t it? Sexy Diamonds? You Bet. Sure you may Laugh, but one look at a VVS Clarity Diamond and I’m sure you’ll Agree. VVS is Sleek, Suave, and Ultra Stylish. They are…
THE THREE RINGS OF MARRIAGE

This is an Old Joke as Created by Aeschylus: JOKE Marriage is Nothing but a 3 Ring Circus: First the Engagement Ring. And then the Wedding Ring. And then SUFFERING! HA! Abbott and Costello even did a Comedy Skit about…
BRIDAL EARRINGS FOR THE BRIDE

Let’s Face it, the Bride’s Earrings have got to be Spot on! They make the Entire Outfit They are NOT your Normal Everyday Earrings! They have to look Dazzling with your Wedding Dress. They Need to Sparkle and Shine and…
IDEAL PRINCESS CUT DIAMOND DEAL

“BIG BIG…” Just like Honey Combs Commercials with “A Big Big Bite!“, this Diamond is what I call… “A Big Big Light!” A Light Carat Weight Diamond that is! You see, this Princess Cut Diamond is 95 Points, which is…
SI1 CLARITY OR FLAWLESS DIAMOND?

“Can You Tell?” I always tell Customers that you could put an SI1 Clarity Diamond up against a Flawless Diamond and you’d never know the Difference! SI1 Clarity Diamonds and Higher are so Similar in Appearance that they Would Literally…
CHRISTMAS IN JULY

Deck the Halls with Flip Flops and Sunglasses, because Santa’s Coming Early this Year! HA! Real Early! Christmas in July is a Popular Sales Theme used by Stores Everywhere in the Country. And Jewelers use it too! Just like this…