WHAT CLARITY SPARKLES THE MOST?
A lot of people ask me what Clarity sparkles the most? What makes a Diamond Beautiful and Sparkle with tons of Brilliance, Fire, and Scintillation? The funny thing is Clarity affects Sparkle the least out [Read More…]
Diamond Guide
CUT GRADES FOR FANCY SHAPED DIAMONDS
As many of you know there are no Cut Grades or Guidelines for Fancy Cut Diamonds. Fancy Cut Diamonds are basically any and every shape of stone other than the Round Brilliant Cut Diamond. So [Read More…]
THE BRILLIANT CUT DIAMOND IS NOT BRILLIANT
The Brilliant Cut Diamond is NOT Brilliant? What? It’s true… The name is, but the cut isn’t… As you’ll soon see. A man named Marcel Tolkowski in 1919, modified the Old European Cut Diamond and [Read More…]
THE DIAMOND IS CERTIFIED? WHO CARES!!!
I almost feel Sorry for Customers. They can walk into any Jewelry Store across the country and see “Certified” Diamonds… Customers know through public awareness (and web sources like mine), that if they’re buying a [Read More…]
THE MOST AFFORDABLE “GOOD” DIAMOND
People want to save money on diamonds, but at the same time, they also want good quality! It makes it tough! Because the more affordable a Diamond becomes, the more the quality gets sacrificed! So [Read More…]
DON’T LOSE YOUR GOOD DIAMOND DEAL
All too often I see customers shop and compare Diamonds until they’re blue in the face. They’ll drive across town to save a buck. They get the BEST deal, on the best quality stone they [Read More…]
SHOULD YOU BUY A DIAMOND FROM EBAY?
The question comes up often about buying Diamonds on eBay. Should you do it? People are under the impression that you can get a really good deal on eBay, and that you’ll be able to [Read More…]
IS GIA REALLY THAT IMPORTANT?
You’re out comparing Diamonds, and Quality, and Prices, and Certs (Certified Diamonds). You see some stones are Certified by GIA (Gemological Institute of America), others IGI (International Gemological Institute), some EGL (European Gemological Laboratory), and [Read More…]
PRINCESS CUT DIAMOND STEAL
Every now and then I run across a Deal on a Diamond that’s practically a STEAL! And here it is! .70 Princess Cut, VVS2, E This Diamond really does rock! It’s so impressive I don’t [Read More…]
VERIFY YOUR CLARITY GRADE
Let’s say you’re buying a Diamond. The sales representative tells you that the Diamond is SI1 Clarity. How do you know it’s really an SI1? Do you just trust them? Or are you actually looking [Read More…]
BIG ASSCHER DIAMOND – GREAT DEAL
Let me tell you about a STEAL of a Diamond! It’s almost unheard of to ever see a Diamond this LARGE for this Price (without seeing a Crappy Stone). This stone is AWESOME! Really it [Read More…]
QUALITY UNDER 1/3 CARAT DOESN’T REALLY MATTER
Here’s a big secret: If your Diamond is under 1/3 carat (that’s less than 33 Points), then you really don’t need to worry about Quality! Period! And it’s funny too, because 1/3 Carat is the [Read More…]