Most jewelers or jewelry stores don’t think about jewelry for significant others.
They carry none.
Gay couples, men and women, often have a difficult time shopping for rings or bands because everything in the show cases is tailored for straight couples.
Diamond engagement rings for her
Wedding bands for him.
You never see same sex rings like his and his. You never see matching wedding rings that 2 females would like either.
All you see are bridal sets and solitaires.
And here’s the kicker…
Gay couples and the rest of the LGBTQ+ community want to buy commitment rings and equality rings. They want to get married like everyone else.
What happens mostly is that they just end up picking out a band they like, and buying two of them.
Sadly, doing this in a public jewelry store often brings curious eyes. Even sales people tend to act awkward or put off, and employees in the back will peek, point and sometimes laugh. I’ve seen it happen.
It’s neither pleasant, nor comfortable For anyone.
My question is this: WHY????
Why is this?
Why haven’t any jewelers stepped up to the plate and started carrying tailored lines for gay men and women?
It makes no sense to me.
Gay people, people of all genders, make up a good chunk of the population. So why not build exclusive merchandise that shows a bold new era with awesome designs?
Things that stand for equality and marriage and love and pride. We shouldn’t have to travel to San Francisco to see these.
Jewelers are missing the boat.
After all, it’s pretty well known that gays have a lot of wealth.
I think it would be very cool if some mainstream jewelers opened their doors for “everyone” and carried merchandise that gays would love too.
There are some jewelry stores that I found online that sell pride jewelry for the LGBT (Lesbian, Gay, Bisexual, Transgender) community.
A few of these jewelers are listed here:
Love and Pride
Pride Shack is probably the biggest, most well known, highly respected jeweler that specializes in pride jewelry. But there’s also: Rainbow Depot, and a biggie: ETSY, they have tons and tons of handmade items here. Not to mention Amazon, the biggest source of gay pride jewelry on the net.
The items you’ll find are beautiful, trendy and bold. Plus, the companies stand for the rights of gays, and are always active in the human right campaigns, charities, and public awareness. Especially now, during Pride Month: June.
I was actually shocked and stunned to learn what the 1138 collection stood for (some of these items are shown below). 1138 is the number of federal rights and protections that gay couples are denied because they cannot legally be married in most states. That’s an eye-opener.
1138 rights denied?
What country do we live in?
I say this to all the jewelry stores, both big and small, get with the time. Get current.
Welcome gay business.
Train your staff and employees to be open and accepting and treat gays like friends, family and loved ones.
They deserve it.
Because it’s difficult to overhear a conversation such as this:
Guy enters store…
Lady greets him with a smile “Shopping to get that special girl a gift?“
The guy stops “Why do you assume it’s a girl?“
The lady replies “Because it’s normal.” She laughs “Unless you’re one of those…“
The guy stares at her for the longest time. Then turns around and leaves.
Awkward, sad and pathetic.
She should not be waiting on people.
Salespeople should not assume that one is shopping for a him or a her. And quite frankly, it shouldn’t matter either.
The job is to sell jewelry. Not prejudge, question or push their beliefs.
Who the jewelry is for is none of their concern.
Treat everyone fairly and equally.
If there was one single jeweler that would break down these walls and welcome gays, I surmise they would see a boom in business.
So where can gays turn?
To the web.
Shop online safely and securely, and don’t feel like a science experiment.
That way there is no confrontation. You can order 2 identical rings and not have the whole staff gossiping.
Jewelry needs to be equal too.
Is that too much to ask?
Even if a store only carried a small section for gay couples… It’s still a move in the right direction. Something that shows their support.
Whether it be diamonds, gold, stainless steel, rose gold, titanium, pink triangles, or rainbows… It’s all about pride and equality.
Below are some kick ass designs that one of the most popular LGBT jeweler carries. I’m sure if you look hard enough, you’ll find some wonderful designs that show off your personality and style, and hopefully, you’ll also find a jeweler that you fall in Love with.
Enjoy the jewelry from Love and Pride below. It’s beautiful stuff…
Show your support and your pride with jewelry designed specifically for the gay community.
Amazon carries tons of cool designs and different jewelry. Check out their pride jewelry today.
14k Wheat Chains
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