WHY IS IT SO IMPORTANT TO BUY A CERTIFIED DIAMOND?
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]
Color
THIS FLAWLESS DIAMOND DEAL AT JAMES ALLEN
What a killer deal… It’s an impressive diamond, with a beautiful price. It’s this diamond here from James Allen, and it is beyond stunning in every way: IF Clarity (internally flawless), D color (pure white, [Read More…]
A DIAMOND WITH STRONG BLUE FLUORESCENCE
This is a very good example of what strong blue fluorescence looks like in a diamond. It’s hard to explain to people, but once you see one, it all becomes quite apparent. This diamond shown [Read More…]
HOW TO READ A GIA DIAMOND REPORT
Diamond reports, or as most people refer to them as, diamond certificates, can hold a wealth of information. But they also tend to become confusing for many customers. They look at these reports and don’t [Read More…]
LAB-GROWN DIAMONDS ARE EXPLODING!
Really… They’re exploding everywhere in the jewelry industry. As the days and months go by, lab-grown diamonds are becoming a main focus for jewelers across America. And they have no choice but to adapt. If [Read More…]
LAB GROWN DIAMONDS VS NATURAL DIAMONDS
Lab-grown diamonds are here. Actually, they’ve been around forever, but for once, they’re no longer taking a backseat. Mainstream jewelers all across the country have huge marketing campaigns, entire website’s full of merchandise, and inventory [Read More…]
THE EASY WAY TO COMPARE DIAMONDS
You know what I’m talking about… Comparing diamonds can be a pain. I mean, there’s so much info to look at… It seems endless. So how does one truly compare diamonds the easy way, in [Read More…]
SAVE BIG MONEY WITH HALO
Want to save money? Big money? Well, here’s how you can buy a huge diamond engagement ring, and save tons of money at the same time. Interested? Good! Because you can literally save thousands (in [Read More…]