WHY DO DIAMONDS SPARKLE?
The beauty of any diamond is it’s sparkle. If it didn’t sparkle or twinkle, it would look like any normal piece of quartz, and some would look like a chunk of salt. So the real [Read More…]
Diamond Sparkle
WHAT IS DIAMOND FIRE?
Brilliance, sparkle and fire! Jewelry stores often talk about diamonds having brilliance, sparkle and fire. Most can understand brilliance and sparkle… But fire? What the heck is fire in a diamond? Is the diamond really [Read More…]
SEARCH FOR SPARKLE
Okay, forget color. Forget clarity. Forget certification… In fact, forget everything you know about diamonds and quality… Because there’s truly only one thing that ultimately matters: SPARKLE! If the diamond doesn’t sparkle like mad (also [Read More…]