DOES CARAT WEIGHT MATTER?
Most people don’t give carat weight much thought. They tend to buy the biggest carat weight they can afford and that’s that. After all, it’s a pretty known fact that size does matter. Right? Men [Read More…]
Carat Weight
PEOPLE ARE BUYING BIGGER DIAMONDS!
One thing’s for sure… Lab-grown diamonds are here to stay. Because last year was an explosion of lab-grown diamonds everywhere, in every jewelry store, in all the catalogs, ads, billboards…It was lab-grown diamonds getting radio [Read More…]
WORTHLESS DIAMOND WEIGHT
I know I talked about girdles many times before, but now, it’s worthless! If you ever want to know why some diamonds look smaller than other diamonds of the exact same carat weight… It’s all [Read More…]
DIAMOND DEAL OF THE DAY 09-21-2023
TODAY… This is the deal. September 21st, 2023, and this diamond featured below is insanely top-quality, and comes with a crazy low-price. It’s an internally flawless lab-grown diamond, that’s 1.11 carats of pure perfection. With [Read More…]
THE PROPER WAY TO VIEW DIAMONDS
Viewing diamonds close-up is essential to buying diamonds. If you aren’t looking closely at what you’re purchasing, you could be buying the wrong diamond, and not getting the most for your money. But, there are [Read More…]
THE 1 MINUTE GUIDE TO DIAMONDS
Learn FAST! For all you really need to know is the basics about diamonds. That way you can buy a great looking diamond, and not get ripped off. Sure you could study for hours, you [Read More…]
CHIPPED DIAMOND, WHAT ARE YOUR OPTIONS?
I’ve talked about this before, but new situations arise that deserve a second look. I had a customer come into the store last week to get her ring cleaned. She said she had a prong [Read More…]
A 3 CARAT DIAMOND THAT’S CHEAPER THAN A 1 CARAT DIAMOND
This is actually pretty amazing… How a 3 carat diamond can really be CHEAPER than a 1 carat! Hard to believe, but it’s true. Granted, there is a difference in quality, but still, that’s a [Read More…]
BUYING AN ENGAGEMENT RING ON AMAZON???
Amazon? Buying a diamond engagement ring on Amazon? Seriously, if you look at the stars and comments that people leave on Amazon, you’ll see, hundreds of people do it every single day. But, before you [Read More…]
THE BEST WAY TO EXAMINE A DIAMOND
People love to look at diamonds. I love showing them. But there are 6 basic steps to examining a diamond. Things that could make or break a potential diamond sale. It’s MUST-DO tricks that can [Read More…]
THIS IS THE CHEAPEST 3/4 CARAT DIAMOND!!!
This is insane… I actually can’t believe it. I did a search on the James Allen website for the cheapest 3/4 carat diamond, and what I found is shocking… I found an SI2, J color, [Read More…]
WHY IS IT SO IMPORTANT TO BUY A CERTIFIED DIAMOND?
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]