THE DIAMOND PLOT IS A LIE!
The plot thickens! People LOVE to look at diamond plots. They like to judge a diamond by looking at the map of inclusions and flaws, and use it to rule out some diamonds before they [Read More…]
Clarity
DIAMOND DEAL OF THE DAY 09-21-2023
TODAY… This is the deal. September 21st, 2023, and this diamond featured below is insanely top-quality, and comes with a crazy low-price. It’s an internally flawless lab-grown diamond, that’s 1.11 carats of pure perfection. With [Read More…]
SI3 CLARITY DIAMONDS
There is an interesting clarity grade on the market that few customers know about, and often, those that do, find out the hard way. I’m talking about SI3 clarity diamonds. SI3??? The SI3 clarity grade [Read More…]
THE WORST DIAMOND FLAW POSITION
Inclusions and flaws in a diamond are one of the things that make a diamond unique. Every dot, every line, every cloud is one of a kind. Some flaws are good (identification), some are bad [Read More…]
THE PROPER WAY TO VIEW DIAMONDS
Viewing diamonds close-up is essential to buying diamonds. If you aren’t looking closely at what you’re purchasing, you could be buying the wrong diamond, and not getting the most for your money. But, there are [Read More…]
THE 1 MINUTE GUIDE TO DIAMONDS
Learn FAST! For all you really need to know is the basics about diamonds. That way you can buy a great looking diamond, and not get ripped off. Sure you could study for hours, you [Read More…]
CHIPPED DIAMOND, WHAT ARE YOUR OPTIONS?
I’ve talked about this before, but new situations arise that deserve a second look. I had a customer come into the store last week to get her ring cleaned. She said she had a prong [Read More…]
BUYING AN ENGAGEMENT RING ON AMAZON???
Amazon? Buying a diamond engagement ring on Amazon? Seriously, if you look at the stars and comments that people leave on Amazon, you’ll see, hundreds of people do it every single day. But, before you [Read More…]
THE BEST WAY TO EXAMINE A DIAMOND
People love to look at diamonds. I love showing them. But there are 6 basic steps to examining a diamond. Things that could make or break a potential diamond sale. It’s MUST-DO tricks that can [Read More…]
WHAT TO LOOK FOR IN AN SI1 DIAMOND
I always advise buying SI1 clarity or higher. That’s because, for the most part, SI1 clarity is eye-clean, and most of the inclusions (internal flaws) are microscopic only. I SAY “MOST”. This is a very [Read More…]
WHY IS IT SO IMPORTANT TO BUY A CERTIFIED DIAMOND?
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]
BUYING A VS2, G DIAMOND? THINK AGAIN!!!
Because not all VS2 diamonds are alike. And I’m using VS2 as an example, when the reality is, this could pertain to any quality of diamond you’re searching for: SI1, E; VVS1, D; I1, J; [Read More…]